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Panasonic Greatly Expands European Line-up of VIERA Flat-Panel TVs with New Features and Screen Sizes
Introduction ofNeoPDP technology and VIERA CAST Highlights 2009 Line-up

Amsterdam, the Netherlands (February 24, 2009)Panasonic today announced at the Panasonic Convention that it will expand its line of VIERA series of plasma and LCD TVs. The new line-up includes plasma and LCD models in eight series – Z1, V10, G15, G10, S10, X15/X10 and C10 – each offering high-image-quality functions that will excite movie and gaming fans, plus a host of networking functions that will delight entertainment seekers. With screen sizes ranging from 19 to 54 inches, the new line-up will also meet the needs of a wide range of consumers. In addition, VIERA will incorporate its unique VIERA CAST®[FONT=&quot]™[/FONT]service for the first time in Europe when it introduces the Z1 series, the V10 series and the G15 series.

In 2008, Panasonic announced the development of next-generation plasma display panels (PDPs) called NeoPDP technology which used ground-breaking technologies that offered better picture quality, higher efficiency and thinner dimensions than its predecessors. After thoroughly reviewing its existing IC technology and panel structures, Panasonic developed new phosphors and cell design technology for improved discharge and new circuit and drive technology to significantly reduce power loss. These new technologies will be introduced for the first time in its flagship Z1 series, V10 series, G15 and G10 series.

As a result, Panasonic has improved motion image performance, contrast and colour reproduction in its plasma displays to achieve a level of picture quality that is simply unprecedented. To improve motion images, the Z1 series, V10 series, G15 and G10 series adopt Panasonic's 600Hz Sub-field Drive Intelligent Frame Creation Pro, which helps achieve 1080 line motion picture resolution*1. Even fast-moving objects are clear and sharp. Users enjoy a truly stunning viewing experience, especially with ultra-dynamic action and sports scenes such as motor car racing events and car chases.

The Z1 series, V10 series, G15 and G10 series also deliver a remarkable dynamic contrast of over 2,000,000:1 thanks to the increased brightness achieved by NeoPDP technology and refinements to Panasonic's Real Black Drive System (a pre-discharge system). With these enhancements, the new models provide the kind of "infinite black" colour that pulls viewers right into the picture.

The Z1 series, V10 series and G15 series will feature VIERA CAST*2, making them the first models in Europe to offer this service. With VIERA CAST, viewers can access certain Internet content by simply clicking a button while sitting in their living room. For example, users can view such familiar content as Eurosport, YouTube and Picasa directly on their VIERA TV. Viewers can access other information too, such as news, weather forecasts and stock market information. DLNA connection is also possible with these three series. Digital data*3 such as motion images and still images saved onto a PC can be played on VIERA through a home network. For example, DivX content on a PC in the den can be viewed on a VIERA in the living room.

Panasonic has also further enhanced its innovative VIERA Link in all its models, which lets you use the VIERA remote control to operate devices connected to a VIERA TV via an HDMI cable. LUMIX digital cameras and the world's first portable Blu-ray Disc™ player have now joined the list of devices with VIERA Link compatibility. This means that if you connect a LUMIX camera to your VIERA TV, you can use the VIERA remote to control playback of the still or motion images*4 stored on the camera. VIERA Link is environment-friendly too. It helps save energy by automatically powering-down connected devices, switching them to Intelligent Auto Stand-by or Stand-by Power Save mode. The new VIERA models reflect Panasonic's focus on improving operating ease and entertainment while giving full consideration to the environment.

The VIERA Image Viewer has been added to all 2009 models. By simply inserting an SD card into the slot on VIERA, users can view motion and still images recorded in different formats with a LUMIX camera or compatible camcorder. For more viewer impact and entertainment fun, users can add background music and image effects to their still-image slideshows.

With its lead-free and 100,000-hour long-life plasma display panels, Panasonic continues to create products that stand out for environmental performance. All series in this year’s line-up are environment-friendly, and incorporate environment-friendly functions. Eco mode, for example, reduces power consumption by automatically adjusting screen luminance according to room brightness and other viewing conditions.

“Panasonic’s superior quality, connectivity and service continues to distinguish the VIERA line,” said Fabien Roth, Senior Marketing Manager, Panasonic TV Group. “We will introduce our own next-generation plasma display panels (PDPs) in four series including our flagship Z1 Series resulting in brighter panels, deeper blacks and superior moving picture resolution. We will also introduce our VIERA CAST service for the first time and continue to improve the functionality of VIERA Link. With all the new expanded features and screens sizes in our new VIERA line-up, we will be providing the ultimate viewing experience.”


New VIERA LCD Line-Up Overview
Panasonic will continue to demonstrate its commitment in LCD with its expanded VIERA LCD model offerings. This year’s VIERA LCD models feature an IPS Alpha panel with a large aperture ratio. This advanced panel provides clear moving pictures, high contrast, and a wide colour viewing angle. Many of the new VIERA LCD models provide 800 lines of moving picture resolution thanks to Panasonic's 100Hz Intelligent Frame Creation technology. Boasting an exceptional motion image sensing capability, this function precisely detects and analyses vertical, horizontal and diagonal movements, then creates accurate new intermediate frames. The result is clear, razor-sharp motion-image playback with minimal blurring.

V10 Series
In picture quality, the V10 Series stands at the top of the 2009 VIERA LCD product line with its great picture quality thanks to Panasonic's 100Hz Intelligent Frame Creation technology. The V10 Series has a slim design and comes with a host of networking functions, including VIERA CAST, VIERA Image Viewer, VIERA Link, and DLNA. The V10 LCD series will be available in two sizes: 32” (TX-L32V10), and 37” (TX-L37V10).

G15 Series
The G15 Series combines enhanced networking and image-quality functions. With VIERA CAST, users can easily view Internet content from sources such as Eurosport and YouTube. The VIERA Image Viewer makes it easy to play back still and motion images from a digital camera or camcorder, and DLNA makes it possible to play back still and motion images stored on devices connected over a network. Thanks to the beautiful, high-contrast motion images achieved by the IPS Alpha panel, the G15 series is well suited to users who want both superb picture quality and a wide range of entertainment possibilities. The G15 LCD series will be available in one size: 37” (TX-L37G15).

G10 Series
With the advanced IPS Alpha panels, the G10 LCD series models deliver breathtaking images with 800 lines resolution, 50,000:1 dynamic contrast and a wide colour viewing angle. In terms of networking, G10 models offer VIERA Link and the VIERA Image Viewer, giving viewers easy new ways to enjoy beautiful pictures and videos. Two LCD models will be available: 32” (TX-L32G10) and 37” (TX-L37G10).

S10 Series
The S Series offers entry-level models that make it easy to enjoy stunning images in full high-definition. The S10 models deliver beautiful images with a wide colour viewing angle and high 50,000:1 dynamic contrast with Intelligent Scene Controller. All models feature VIERA Image Viewer, and VIERA Link. These simple, full-HD models offer everything a viewer needs to enjoy superb, high-image-quality TV entertainment. Three LCD models will be available: 32” (TX-L32S10), 37” (TX-L37S10), and 42” (TX-L42S10).


X10/X15 Series
The X15 Series LCD models use Panasonic's 100Hz Intelligent Frame Creation technology to achieve razor-sharp motion-picture playback. The X10 Series features a new 19-inch model – ideal for viewers who want outstanding picture quality in a smaller size television. Two LCD models will be available in the X15 Series: 32” (TX-L32X15) and 37” (TX-L37X15). Three LCD models will be available in the X10 Series: 19” (TX-L19X10), 26” (TX-L26X10) and 32” (TX-L32X10).

C10 Series
The C10 Series LCD models features VIERA Image Viewer, VIERA Link and a wide viewing angle. The models also feature eco mode which reduces power consumption automatically adjusting the screen luminance according to room brightness and other viewing conditions. Two LCD models will be available: 26” (TX-L26C10) and 32” (TX-L32C10).

*1 Based on APDC measurement method.
*2 [FONT=&quot]・[/FONT]VIERA CAST home screen is subject to change without notice.
[FONT=&quot]・[/FONT]The services through VIERA CAST are operated by their respective service providers, and service may be discontinued either
temporarily or permanently without notice. Therefore, Panasonic will make no warranty for the content or the continuity of the
services.

[FONT=&quot]・[/FONT]All features of websites or content of the service may not be available.
[FONT=&quot]・[/FONT]Some content may be inappropriate for some viewers.
[FONT=&quot]・[/FONT]Some content may only be available for specific countries and may be presented in specific languages.
[FONT=&quot]・[/FONT]EUROSPORT is available only in the European area.
[FONT=&quot]・[/FONT]Google, Picasa, Picasa Web Albums, and YouTube are trademarks of Google Inc. in the United States and/or other countries.
*3 JPEG/DivX/MPEG2 format
*4 DMC-TZ7 and DMC-FT1
*5 54 inch model only
 
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